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RELATIONSHIPS - all associations and charitable foundations talk to each other about YOU, who is good to work with and who is not. So how do you form a good relationship? This is through staying in touch.
The lazy and easily ignored way is by email, so be personal, send hand-written notes or actually phone people, target a specific person.
Remember criteria are there to reduce the administrative cost of the fund, therefore research
and follow the criteria.
Remember this is a grant strategy – you will probably be reapplying to the same fund so
engage with them at every opportunity.

persistence, persistence, persistence. Ask for feedback when you
don’t succeed, get a reputation for following up applications, be polite and push – if funders
know that you’ll be on the phone asking why you’ve been rejected then they’re more likely to
say yes in the first place.

the text books all say that you have to have a fund-raising strategy, but what you really need is a route map to get you from A to Z. How will you do it? We have identified two basic types of funds:
a) Criteria led - a pot of money attached to strings.
b) Own criteria - unrestricted funds that allow you to define the uses
When you start fundraising (first few years) you will have mostly criteria led grants as these particularly suit project based activity.
But after a couple of years, you want to make sure you are working to your own criteria

what is the structure of your organisation or project? What do you do? Are these two answers simple and very clear so anyone can understand them? If not, make them.