the text books all say that you have to have a fund-raising strategy, but what you really need is a route map to get you from A to Z. How will you do it? We have identified two basic types of funds:
a) Criteria led - a pot of money attached to strings.
b) Own criteria - unrestricted funds that allow you to define the uses
When you start fundraising (first few years) you will have mostly criteria led grants as these particularly suit project based activity.
But after a couple of years, you want to make sure you are working to your own criteria
driven funding as this is longer term and the decisions are yours, not theirs and this will allow
you to plan ahead. The best long term funding strategies are split into thirds: one third
earned income, one third criteria led, one third own criteria
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